Content Marketing Blog
Madi Robb

Pickles, Paddleboarding & Promotions: A Q&A With Madi Robb

What’s something important you’ve learned since you started at Castleford?

How important the people you spend 40 hours of your week with are.

Why do you think content marketing is so vital for businesses today?

Content marketing is an opportunity to offer genuine value to prospects and existing clients, and in doing so it builds trust in your brand name as well as your reach to new audiences. It’s a win win really. As well as the fact that more and more businesses are doing it so you kinda gotta get on board, otherwise you’re going to get left behind. (Editor’s Note: No wonder she was so good in sales!)

What’s your secret to booking a meeting?

It’s all about connection – taking the time to build meaningful relationships is key.

You’ve recently been promoted into a Digital Campaign Manager role – what made you interested in this type of position and what are most looking forward to?

I was initially drawn to the project management aspects of the role but I am really looking forward to growing my campaign management knowledge as a whole as well as working with the end products that I have been pitching at a higher level in my current role.

It’s also going to be an exciting change moving across to Sydney and working with a lot of people I have only meet through g-chat until this point!

Do you have any hobbies? If so, what are they?

Oh yes so many hobbies!

I love to draw and paint whenever I can find some spare time.

I also love being out on the water whenever I am lucky enough to have the opportunity, particularly water skiing but more recently my Dad and I have both taken up paddle boarding and are a little competitive when it comes to catching waves and falling off the least amount of times!

If someone wrote a theme song to your life tomorrow, what would the title be, and why?

This was very tricky so I got BuzzfFeed to answer for me. I got “Run the World (Girls),” Beyoncé so pretty happy with that.

OK, here’s an important one to end on: If you could choose one type of food to eat every day for the rest of your life, what would it be and why?

One food that I am particularly passionate about is pickles. My love for them is actually so intense that I’ve made them a staple in a lot of my close friends’ lives. They are just so delicious. Chocolate and guac would probably make the top 3.

Staff Q&A

Sabrina Dorronsoro
Sabrina Dorronsoro About the author

Sabrina is the Editorial Manager overseeing the Enterprise team here at Castleford. Home to some of our largest and most high profile clients – Sabrina ensures the likes of Greenpeace, Hilti Australia, WWF, and BDO get the best from her team of writers, Strategists and Project Managers.

Read more of Sabrina's articles