Content Marketing Blog

Pinterest a force to be reckoned with, becoming the ‘fastest growing social site’

Pinterest is a website known for its strong visual aesthetic, where users 'pin' their favourite images to boards to share with everyone, reminiscent of its predecessor Tumblr.

The social media engine is constantly updated with fresh content, where the goal of the website is to connect "everyone in the world through the 'things' they find interesting". To sum it up in a nutshell, Pinterest creates a global connection through shared interests and tastes.

The picture-sharing website is a must-have for any social media strategy, especially with the recent release of a Social Intelligence report – retrieved via Forbes – by SAP and NetBase that stated Pinterest as the "fastest growing social site".

In February this year, the site hit 10 million users where buzz peaked at 119,000 mentions.

The number of Pinterest users are expected to grow even further with the company announcing on August 8, that they were opening registration to everyone.

The Pinterest blog detailed the announcement: "For those of you who haven’t joined Pinterest yet, this means you can sign up without waiting for an invite: all you have to do is go to to get started. In addition to using your Facebook or Twitter login, we’re also opening registration so you can sign up with just your email address".

Pinterest is a great way of connecting your company to your target audience, with a broad range of content shared on the site. Any content that you manually upload will be sourced back to your website or pinterest page.

You can also connect your Pinterest page to your company blogs, to direct more interest from Pinterest users back to your home site.

The Social Intelligence report also looked at five things people loved about Pinterest, with 30 per cent talking about their love of recipes on the site, 30 per cent stating how beautifully the site was designed and easy to use, 20 per cent talking about how quickly Pinterest had gained popularity and 10 per cent saying how easy it was to organise and plan everything.

Posted by April Revake