Content Marketing Blog

Pinterest now offers news to mobile users

When you think of social media marketing, you probably think of the big guns such as Facebook and Twitter, but if you’ve got an awesome product and a spark of creative genius, why not consider Pinterest?

Although the pinboard-themed site may not have as large a following as other social platforms, it has a strong referral rate, second only to Facebook.

In June of this year, Pinterest occupied 5.72 per cent of all social media traffic referrals, according to Shareaholic, and was up to 7.10 per cent at March of this year.

Now Pinterest is introducing a news feature for its mobile users, according to a recent blog post by Pinterest’s Product Manager Cat Lee.

The news feature gives smartphone and tablet users an update on pinners, brands and boards that they’re following, as well as giving them insights into what their friends on Facebook have been up to.

However, Lee also pointed out that pins kept on ‘secret’ pinboards won’t be shared, so your friends won’t see everything you’ve been up to.

This new feature could increase the sites popularity with mobile users. With Australia’s mobile market the way it is, this could very well take off. Currently, 76 per cent of Australians operating a smartphone and 45 per cent owning a tablet, according to Microsoft.

Before you go planning a content strategy for Pinterest just yet, it’s important to know that the site is dominated by female users. According to RJMetrics, 80 per cent of Pinterest users are women, while a further 92 per cent of pins are created by women.

Down here in Australia, there are only 380,000 pinterest users, according to Frank Media, but since the site doesn’t force people to sign up to view pins, this number is probably a lot higher, so there is loads of opportunity here.

Posted by Dylan Brown

8 Content Marketing Fails
Click for free download