Content Marketing Blog

Pinterest Promotion: The First Lady partners up with MyPlate to share healthy recipes

You can't deny that the Obamas are one socially active family online, with president Barack Obama and the first lady Michelle Obama taking part in Google Plus Hangouts, and the couple also breaking social media records last year for the most liked and re-tweeted picture on Facebook and Twitter.

Michelle Obama is now engaging in another social platform, Pinterest, which many businesses have now implemented into their content marketing strategy due to its growth in popularity.

The First Lady's health initiative Let's Move has partnered up with the United States Department of Agriculture's (USDA) MyPlate and some of America's top recipe creators to offer hundreds of delicious and healthy meals.

The MyPlate Recipes Pinterest page will become a sort of 'one stop shop' to help budding master chefs, parents and culinary fans create some tasty recipes that have good nutrient value.

"As a mom, I know how challenging it can be to think of new meal ideas that your kids will like and that will be good for them," said First Lady Michelle Obama in a February 26 White House press release.

"This partnership takes the guess work out of finding healthier recipes and gives parents the information and the tools they need to make healthy choices for their families every day."

Pinterest is a great platform for people to post original content and get it shared and viewed by hundreds and thousands of people.

The social network is especially beneficial to businesses wanting to get their product out to the masses, as the post provides a direct link back to the original website when it is clicked on.

Through Pinterest, businesses can foster better engagement with their audience, creating how-to guides on using their products or services, posting up exclusive pictures of new ranges and providing 'inspiration boards' that give consumers ideas on how they can utilise what you have to offer.

Posted by April Revake.