Content Marketing Blog

Pope to join the masses on Twitter

Twitter is a popular tool for social media users to share their every thought – what they had for dinner, what they think of a product or how they're feeling – with others using it to keep up to date with their favourite celebrity or high profile tweeter.

According to reports from the Associated Press, Roman Catholic leader Pope Benedict XVI will join other prominent figureheads including President Barack Obama on popular social media platform Twitter.

Devout followers of the Pope will be able to keep up to date with the religious leader, who sent his first tweet last year when he launched the Vatican's news information site.

Mashable reported that his tweet delivered via Ipad said: "Praised be our Lord Jesus Christ! With my prayers and blessings, Benedictus XVI."

A Vatican official was reported by Mashable to have said that Pope Benedict was so fascinated by the concept, that getting his own Twitter account has been 'in the works' since.

The Pope – who is said to write in longhand and not usually use a computer – is likely to 'sign off' tweets written in his name, with more details about his account possibly coming before the end of the year.

Twitter is a great way to engage people, without really having to spend any money or too much time on organising getting a message out to the public.

An example of this is the U.S. presidential race, with Barack Obama and Mitt Romney having highly active Twitter campaigns to appeal to millions of Americans.

On November 6, Obama tweeted a picture of himself embracing first lady Michelle Obama, with the words "four more years" celebrating his re-election as the American President.

Obama's tweet broke Justin Bieber's record of more than 200,000 re-tweets, with the photo also breaking Facebook records as the most liked photo of all time, as of November 9 receiving over four million likes.

Posted by April Revake.