Content Marketing Blog

Posting frequently on Facebook – what it says about your personality

Analysing behaviour on social networking sites is something that experts have been keen to explore for some time now – and those based at the University of Michigan have offered a new and fascinating insight.

We all have that one Facebook friend who constantly makes pointless posts about what they had for dinner, or pictures of themselves doing the most mundane of things.

Although it might be immediately obvious that they have nothing better to do with their time, the team of experts has gone one step further to suggest that they may, in fact, be narcissists.

For those of you unfamiliar with the term, a narcissist is someone who demonstrates an unhealthy interest in themselves and often goes in search of admiration.

Social networking sites are the perfect platform for feeding these needs and as one researcher pointed out, they act as a mirror that people can't help but take a look into – perhaps a little too often for some!

Elliot Panek explained: "It's about curating your own image, how you are seen, and also checking on how others respond to this image."

The research, published online in Computers in Human Behaviour, was unable to determine whether or not social media promotes narcissism, or whether people are already narcissistic when they join such sites.

As Mr Panek points out: "It's important to analyse how often social media users actually post updates on sites, along with how much time they spend reading the posts and comments of others."

So the next time one of your friends or followers asks for an opinion of their new haircut, or boasts about how much housework they've done, bear in mind that there could be a hidden agenda.

As the University of Michigan experts noted, Facebook is a mirror and Twitter is a megaphone – something that anyone in charge of social media marketing should be aware of!

Posted by Emma Furze