Queen of Pop Madonna uses Facebook and Twitter to promote new album MDNA
The Queen of Pop will be on Twitter for one day only to promote her 12th album MDMA – officially released by Interscope Records in the US today.
It is the ultimate material girl's first significant release since Hard Candy in April 2008, which featured the hit song 4 Minutes.
Madonna will be online from 13:00 AEST or 22:00 EST – 19:00 PST for those in the US – and you can find her by using the Twitter handle @MAdonnaMDNAday.
The news was announced on Sunday night (local time) on Madonna.com/AskMadonna.
"Madonna answers you Monday at 10pm ET via Twitter account @MAdonnaMDMAday use #askmadonna in your tweet. Watch t.co/Dmez4Qf9."
Ready to confirm the update wasn't a hoax was the Material Girl account: "Madonna will be answering YOUR questions on #Twitter tonight! Follow @MadonnaMDNAday + get ready to #ASKMADONNA at 10:00 PM EST!"
So far the account has more than 14,000 followers – a figure that is expected to skyrocket once she goes online.
And while some people may not have heard the new single, it seems that most fans have already loaded MDNA onto their playlist.
TV personality Ellen DeGeneres tweeted: "Madonna's album comes out tomorrow, too! My iPod might explode."
But it was Ryan Seacrest who kicked off question time asking whether the star would be able to show NFL quarterback Tim Tebow around New York City.
The Twitter account has not yet responded to questions and it is unclear whether inquiries will be limited to Madonna's latest album.
Experts are divided as to whether the decision to open an account with social media network Twitter is anything more than a PR stunt.
However, in recent weeks Madonna has gone to great lengths to increase her online presence.
The pop icon had an exclusive Facebook-live interview with late-night host Jimmy Fallon on Saturday (March 25), which caught the attention of more than just a few fans.
Posted by Aimee McBride