Retailers announce social media strategy developments
Australian retailers are responding to the increasing popularity of platforms such as Facebook, Twitter and Pinterest, with two big names announcing news of updates to their online operations today (May 1).
Leading upmarket department store David Jones recently invested $160 million in a bid to increase its online presence, primarily through its Facebook campaigns – and the latest reports indicate that the initiative is paying off.
According to data reported by internet marketing company The Online Circle and published by BusinessDay today, David Jones' Facebook fanbase grew by almost 19 cent in the month of March
"Substantial growth was generated by David Jones which is putting substantial effort into their social presence and marketing, including Facebook promotions such as The Bridal Promotion and the Ultimate Easter Package," digital strategist at The Online Circle Lucio Ribeiro told the Fairfax Media source.
The news of the successful social media marketing effort comes as shopping centre group Westfield appointed entrepreneur Kevin McKenzie to the newly created position of chief digital officer today.
In a statement to the Australian Securities Exchange (ASX), the group explained that Mr McKenzie will be in charge of developing a digital and social media strategy to be integrated with new technology located throughout Westfield sites.
"We are determined to do more in this area and use digital technology to make the entire experience easier, more fun and more interactive for our retailers and shoppers," co-chief executive officer Steven Lowy said.
"With so many shoppers connected to their mobile devices while they are on the go, there has never been a better time to bring digital services to physical shopping environments," Mr McKenzie added.
According to the company, approximately 70 per cent of Australians live within a 30-minute drive of a Westfield shopping centre.
Posted by Elise Ferrari