Content Marketing Blog

Samsung defeats Apple patent infringement allegations

If you have any experience directing a social media strategy at young consumers, or if you have any experience dealing with youth full stop, then you will know how important it is to be cool.

Everyone knows that understanding your target market is integral to business success, and that's why many organisations with a youth-oriented product work hard at ensuring the original content on their company blogs and Facebook pages is fresh and hip.

However it seems that sometimes not being cool can pay off, as multinational electronics company Samsung recently learned.

For nearly a year now, a war has been raging in courtrooms around the world between Samsung and rival gadget giant Apple, with the later accusing the former of infringing technology patents on its tablet and smartphone devices.

And the latest skirmish seems to have had bittersweet consequences for both parties, with Judge Colin Birss yesterday (July 10) declaring that the Samsung tablet isn't as cool as the iPad – and therefore couldn't be an infringement of Apple's intellectual property.

"The extreme simplicity of the Apple design is striking," wrote Judge Birss. "The design looks like an object the informed user would want to pick up and hold. It is an understated, smooth and simple product. It is a cool design."

However Mr Birss was less complimentary of the Samsung design, writing: "[T]he Samsung products are very thin, almost insubstantial members of that family with unusual details on the back. They do not have the same understated and extreme simplicity which is possessed by the Apple design. They are not as cool."

Apple has been given 21 days to appeal the decision.

Posted by Zak Wash