Content Marketing Blog

Search engine releases new features for Googlebot-Mobile

Google is extending its reach and it seems as if the company is getting even better at searching your smartphone content.

The international computing brand has been looking to build on its success in other markets by developing increasingly sophisticated algorithms in a bid to keep up with user search habits.

In a post on its official blog software engineer Yoshikiyo Kato said that Google has been working on a range of new features.

Effectively this means changes to Googlebot-Mobile that will target sites which are made to be seen on a mobile screen and it crawls "with a smartphone user-agent in addition to its previous feature phone user-agents".

Kato explains that the rollout of new features is designed to increase Google's "coverage of smartphone content and to provide a better search experience for smartphone users".

This means that content optimised for mobile browsing will most likely find itself pushed up the rankings.

If this is all sounding a little confusing or you have questions about how to create a page that is searchable across a range of media platforms – you are not alone.

A number of companies have expressed concerns about whether or not their own sites will lose their primed positions on Google rankings because they are not 'mobile savvy'.

But Kato says this is not the case and rather than posing risks to clients this new update may even increase their organic traffic.

"When we discover a URL in our search results that redirects smartphone users to another URL serving smartphone-optimized content, we change the link target shown in the search results to point directly to the final destination URL," explains Kato.

"This removes the extra latency the redirect introduces leading to a saving of 0.5-1 seconds on average when visiting landing page for such search results."

Posted by Aimee McBride