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Search just got a whole lot more social in Russia! Yandex and Twitter unveil partnership

Russia is set to become the epicentre of social search amid news that one of the country's leading search engines put ink to paper and formalised its partnership with Twitter.

In a joint announcement made on Tuesday (February 21) Yandex said it had teamed up with the social network.

April Underwood, director of business development at Twitter, said in a statement released by Yandex that the agreement was of benefit to all parties.

"With more than 250 million tweets a day, Twitter is a valuable information source and the fastest way to find out what's happening in your world," she commented.

"Through this partnership, Yandex and Twitter will work together to make it easier for Yandex users in Russia and elsewhere to find real-time content about the people and thing they care most about."

As part of the licensing agreement Yandex will have access to the full feed of public tweets, which means that users will be able to conduct hashtag or username searches.

This means that a feed from Twitter updates will appear alongside standard results in a typical user search.

The agreement is a milestone for both companies, but it is also not the first time Twitter has sought out partnerships with search engines.

In recent years, the social network has reached agreements with both Microsoft's Bing search engine and Google until it switched its focus to Google+.

In 2011, the two brands – Twitter and Google – failed to come to an agreement and did not renew their previously close working relationship.

Yandex is a Russian IT company that claims to be the biggest search engine in the nation, with a 63 per cent market share.

Its user base is significantly broader than main competitor Google, which is currently sitting on a share of 23 per cent.

Posted by Aimee McBride