Content Marketing Blog

Sitting front row with Twitter for #NYFW

Fashion takes centre stage this week, with Mercedes-Benz Fashion Week (New York Fashion Week) in full swing.

Crowds of editors, photographers, bloggers and fashion insiders have taken up their seats and sipped from their champagne glasses as the latest looks for spring and summer 2013 have strutted down the runway.

Keen fashionistas have been able to keep up with the coverage of the show, and view the scenes backstage, thanks to the Twitter campaigns running for #NYFW.

Social media now means that fans can view and engage with content at a more intimate level – front row at New York Fashion Week isn't just exclusive to the elite anymore!

Complementing the Fashion Week experience, Twitter has decided to unveil a page 'Get started on Twitter' about fashion, where you can follow accounts they suggest for the latest news in fashion in design, even after the week is over.

Twitter has also revealed another feature of their social media strategy for Fashion Week, where they've "teamed up with who's-who in the fashion industry" to offer an exclusive look at what happens behind those big black curtains.

Experience a #DayInTheLife of Fashion Week's VIPs as they tweet photos of makeup sessions, after-parties and the hustle and bustle the happens backstage.

Follow fashion insiders such as Canadian supermodel Jessica Stam, designers Badgley Mischka, up-and-coming British model Jourdan Dunn and model, actress and photographer Daria Strokous

Instead of professional photos delivered courtesy of top fashion photographers, you're now treated to a constant stream of images shared through Instagram.

It's not uncommon these days to see fashion bloggers in the front row, armed with smartphones, tablets and laptops, with top blogger Bryanboy tweeting a photo from Instagram of Naomi Campbell on the runway.

Fashion and technology are moving together in one direction, and the only way is forward thanks to platforms such as Twitter.

Posted by April Revake.