Content Marketing Blog

Slow websites ‘a turn-off’ for web users

It's perhaps no surprise that people expect to find the information they are looking for as quickly as possible when they head online.

After all, it's partly due to the fact that people are so time-poor that the internet has been able to thrive.

Being able to access custom news online without having to buy a newspaper, sending email messages to people rather than writing letters or making phone calls – these are all instances of how the internet has been used to speed up our everyday lives.

However, as these trends have emerged, so has the need for website owners to make sure their sites load as quickly as possible – people expect to be able to access what they want, when they want it.

Slow site speeds are therefore a major turn-off for consumers and could drive traffic away from your company and towards your competitors.

As explained in an Econsultancy blog post, back in 2006 the average web user expected to see their pages load in four seconds or less – this had fallen to two seconds or under in 2010.

There are several repercussions from having a slow-loading website – if you are running an ecommerce platform, the chances are that consumers will go elsewhere to make a purchase.

This can make a significant dent in your profits, while also giving your competitors the chance to entice those who have been alienated by your website.

Not only this, but you are also reducing the chances of repeat visitors – if your site regularly takes a long time to load, people are unlikely to give it a go the next time they need information.

Bear in mind that there is no point in having a website packed full of original content and other interesting features if people aren't able to access it!

Posted by Emma Furze

Castleford