Content Marketing Blog

Smartphones reign supreme as global sales rise

Keeping up with the latest technology trends is something that many people strive to achieve – and this certainly seems to be the case when it comes to mobile phones.

After all, it is no longer enough to have a phone that will make calls and send SMS, as people expect to be able to do much more with their handheld device.

This is the case all over the world, the latest Gartner figures show, as 435 million mobile phones were sold in the second quarter of this year alone.

This marks a rise of 3.6 per cent compared to the same period of last year – although the really impressive figures come if we only take a look at smartphones.

Since the second quarter of 2012, sales of smartphones have risen 46.5 per cent, while feature phones have declined 21 per cent over the same period.

Samsung held on to its crown as the number one smartphone provider, closely followed by Apple in second place.

So what do these figures tell us? Despite the fact that people are obviously keen to be seen with the latest technology, the data also shows that mobile marketing is more important than ever.

One of the reasons that mobile technology has grown in popularity is that it is accessible, transportable and generally easy to use, which is something that marketers have the chance to cash in on.

Consumers are increasingly demanding dedicated mobile sites from their favourite brands, so this should be considered as part of any wider content strategy.

The requirements of the mobile-using public are slightly different to those who access sites using a traditional desktop PC or laptop, which marketers need to be aware of.

The smartphone trend is showing no sign of going away any time soon, so now is the time to embrace it.

Posted by Emma Furze