Content Marketing Blog

Social media and the royal wedding

Royal watchers are eagerly awaiting the upcoming wedding of Prince William and Kate Middleton on April 29.

This is the first major UK royal wedding since the social media boom and the tech-savvy young royals are ensuring that fans and well-wishers from around the world are all involved in the events leading up to the big day itself.

Regular updates are posted on the Official Royal Wedding website and the social media team responsible for the British Monarchy Facebook page are working around the clock to ensure that royal-watchers are kept up to date with the latest wedding plans.

Social media users have been invited to upload a congratulatory video to The Royal Channel – the official YouTube account of the British monarchy – or stream the wedding ceremony online.

The Official Google Blog reports that the search engine has even expanding its own 3D imagery to provide web users with a "Royals'-eye view" of the wedding procession route – including images of digital trees and iconic London landmarks – ahead of the big day.

Richard Ball, partner development associate at Google, commented: "More than 50 years ago, the marriage of The Queen’s sister, Princess Margaret, and Antony Armstrong-Jones was the first royal wedding to be broadcast on television and had over 20 million viewers.

"This one is already heralded as the first of the internet age, where for the first time in thousands of years of royal history, the moment will be captured online and preserved forever."