Content Marketing Blog

Social media marketing – get in the game

When it comes to developing a comprehensive social media strategy, it's never too late to get into the game.

In fact, Forbes suggested last week that even companies that don't have a defined social media strategy actually do have a strategy of sorts – a lack of participation means that online opinions about your brand are being shaped all the time, and firms without a social media presence may not be doing enough to control their message.

The end of the year is right around the corner, so whether you're looking to venture into the social media space ahead of the busy Christmas retail season, or your new year's resolution involves becoming more proactive on Twitter, Facebook and LinkedIn, there has never been a better time to re-examine your social media strategy.

Not all social media sites are created equal – and there are some that are better suited to certain kinds of communication than others (Twitter, for example, is short and sharp, where Facebook may be an opportunity to foster a longer-term customer dialogue). Think carefully about the following questions:

Who are you trying to connect with? Is your target market B2B or B2C? Clearly identifying who want to communicate to can help to inform your social media strategy.

What do you want to achieve? Different social media sites can support your overall strategy. Perhaps you want to engage prospective consumers in a dialogue, or maybe you simply want to use social media as a way of creating awareness about your products and services. Depending on your goals, there are a number of networks to choose from – each with their own pros and cons.

How much time and resources do you want to spend on your social media strategy? You might prefer a hands-on approach where you reply to individual messages and customer queries, or you may instead wish to keep things simple.

What information would you like to share through social networks? Are you planning to run contests? Show off your latest products and services? Introduce your newest member of staff? Tweet and re-tweet posts from your company blog or the latest infographic? Host an interactive Q&A?

Castleford Media's custom content can help to drive your social media strategy – check out our Social Media Marketing 101 page to get you started.

Posted by Kaitlyn Critchley