Content Marketing Blog

Social media usage yet to peak

An infographic released by Search Engine Journal details the recent growth rate of social media across the online adult population – and it shows no sign of slowing.

Based on information provided by PEW Internet Research, the informative display shows that upwards of 65 per cent of people aged 18 years and older who use the internet are members of a social network.

The research is predominantly focused on US users but the findings could be extrapolated to provide valuable insight into the interactions generated by social media marketing efforts elsewhere in the world.

The sheer volume of people using Facebook was a main focus – with the number of accounts estimated to be in the region of 640 million.

The infographic's designers claim that if the social network was a country, it would be the third most populous in the world, trailing just behind India and China.

A plethora of demographic information has been revealed by the infographic, including the breakdown of online media by age and gender.

As a point, 89 per cent of women aged between 18 and 29 years are actively involved in a range of social networking sites.

Nearly 25 per cent of all consumers use the internet to view videos at least once per day – highlighting the importance of having fresh and relevant content available to consumers on a regular basis.

Another interesting point featured is the growing number of older persons making use of social media – with 50 per cent more people aged 50 to 64 years engaging in this form of communication in the last year.

This particular demographic could be the subject of increasing online marketing efforts in the future, as more and more of the baby boomers reach retirement age and begin looking for ways to spend their well-earned time off.