Content Marketing Blog

‘Stache talk: Movember on social media

It's just over a week until men across the world can shave off the furry friend they've come to know this Movember – their moustache.

Movember was started right here in Melbourne, Australia growing into a global movement to include participants from New Zealand, the US, the UK, Canada, South Africa, Ireland and a number of other countries.

Sporting a shaggy mo' for November is all done for a good cause, helping to raise funds and awareness for men's health – namely prostate cancer and mental health.

The initiative has an active presence on social media running creative YouTube, Twitter and Facebook campaigns, with Movember 101 videos on how to grow a decent moustache – with Parks and Recreation's Nick Offerman offering handy advice – MOscars video awards and even a Movember Pinterest page featuring some of the finest mo's.

Radian6's Movember infographic has looked at the awareness month's presence in social media, finding that there were almost a million Movember conversations in 2011.

Terms that increased in conversation during that period included "getting checked", "make an appointment" and "see a doctor" which indicates Movember's social media strategy may indeed be working its magic on Facebook and Twitter users!

Just over 170,000 'Mo bros' took to social media to talk about moustaches, Movember and all that jazz, with almost 90,000 'Mo sistas' showing their support too.

The infographic also identified the most talked about mo' styles, with the handlebar the top mentioned moustache.

This was followed by the Mario (Nintendo Super Mario Brothers), Selleck, English, Pencil, Military, Fu Manchu, Dali, Walrus and Imperial to round out the top ten mentioned styles on social media.

The official US Movember Twitter account received the most mentions on the site, followed by Movember Canada, UK and Australia, with English soccer player Joey Barton coming in at fifth after sporting a snazzy mo' for the month.

Posted by April Revake.