Content Marketing Blog

Steve Jobs’ death sparks unprecedented Twitter activity

Steve Jobs' death has led to a public outpouring of emotion from politicians, industry leaders and people all over the world, with many taking to social media to spread the news.

According to tweets from SR7 – the social media monitoring and research based company – the social response to the news of Jobs passing has been unprecedented and "will set [a] new Twitter record".

And while images of Jobs' life and achievements flash across the globe, the people of Twitter are also making history.

It is also already the top trending subject on the social networking site today, with reports suggesting that there are over 10,000 tweets related to the Apple co-founder published per second.

At this point in time, it is expected that the social response to Jobs' passing will surpass those of other international events, including news of Osama bin Laden's death, updates on natural disasters such as the Japanese tsunami and even the royal wedding in April 2011.

SR7 has also reported that tweets about Jobs may even outnumber the incredible online response that was generated earlier this year during the American MTV Awards.

The announcement by popstar Beyonce Knowles that she was pregnant generated a staggering 8,868 tweets per second.

However, representatives from SR7 have been quick to provide some background information on their estimated figures, highlighting the impact massive increases in user uptake and the sites increasing popularity since its inception in 2006 will have on current threads.

James Griffin, partner at SR7, said: "Twitter data shows that in 2007 global usage was at 5,000 tweets per day – it is incredible to now see over 5,000 tweets per second in times of significant international events."

Among those who have used Twitter to pass on their condolences were a number of celebrities and even industry peers.

Microsoft chairman Bill Gates tweeted: "For those of us lucky enough to get to work with Steve, it’s been an insanely great honour. I will miss Steve immensely."

Castleford