Content Marketing Blog

Study: social media marketing generating good results in UK

Are you waiting for your Facebook or Twitter campaigns to kick off?

Social media marketing does work – and it is having a big impact in the United Kingdom, according to a new study by ExactTarget.

The marketing company interviewed and surveyed 1,404 consumers and found that an increasing number of people are responding to social media campaigns.

Liking a brand's Facebook page is popular, with 45 per cent of UK consumers having done so – and 46 per cent admit to having made a purchase after receiving a marketing email.

"UK consumers expect more from brands than ever before as they turn to email, Facebook and Twitter for exclusive content, special offers and unique experiences," ExactTarget's chief marketing officer Tim Kopp said on April 2.

ExactTarget also reported on the big waves basketball has been making on Twitter over in the United States.

March Madness, a college basketball tourney, generated over two million tweets between March 15 and April 2.

Tweeting peaked towards the end of the tournament at around 30,000 tweets per minute according to the latest Twitter blog (April 3).

Basketball teams have taken notice of the surge of activity on Twitter – as Elise reported yesterday, the National Basketball Association (NBA) has used hash-tags and Twitter handles on its new batch of marketing material.

Last week Twitter also launched its own new social media strategy in the form of a new blog acknowledging special moments that happen #OnlyOnTwitter.

Included was a Tweet from Titanic director James Cameron as he reached the ocean floor for the first time:

"Just arrived at the ocean's deepest pt. Hitting bottom never felt so good. Can't wait to share what I'm seeing w/ you @DeepChallenge."

Facebook and Twitter may seem like nothing more than the latest trends but in reality they are a great way to generate conversation about your brand. 

Fresh content spreads fast on social media – could your story be next?

Posted by Jess O'Connor