Content Marketing Blog

Tablet market sees phenomenal growth

There's no doubt that tablets have become increasingly popular over the past few years, but new figures have shed light on just how widespread they are.

IDS reveals that the tablet market in Australia and New Zealand experienced a 147 per cent year-on-year rise in the first quarter of this year – a statistic that has come as a surprise to even the most clued-up in the technology world!

This growth has been driven by a host of factors, with the main one being that a greater number of smaller, more affordable tablets have entered the market over recent months.

Android and Windows devices have given consumers options away from the Apple iPad, making the technology more accessible to the masses.

Suzanne Tai, associate market analyst of IDC's ANZ Infrastructure Research Group, explained that this time last year, people generally had the choice between the iPad and the Samsung Galaxy – but this is no longer the case.

"Android is growing its foothold in the marketplace, thanks to Samsung's aggressiveness with promotions and channel strategies, as well as the influx of whitebox tablets," she explained.

It is these so-called whitebox tablets that are expected to keep up high demand over the next few months, especially as promotions are held by the likes of Harvey Norman and K-Mart.

With this rise in tablets comes a new challenge for marketers, as they need to ensure that any content strategy is optimised for use on mobile devices.

There have been countless studies over the past few months showing how frustrated consumers get when they can't access the full content of their favourite sites using smartphones and tablets.

As a result, this is something that businesses need to give consideration to if they are to stay ahead of the pack and make the most of what the online domain has to offer.

Posted by Emma Furze