Content Marketing Blog

Tablets dominate pre-Christmas tech rumours

With Christmas Eve only ten weeks away (yes, really!), our favourite tech companies are pulling out all the stops when it comes to pre-holiday announcements.

Asus is widely tipped to announce the latest details of its PadFone 2 tomorrow (October 16), while Apple's hotly-anticipated (and closely-guarded secret) iPad Mini  – a rumoured 7.85-inch tablet that could give Amazon's Kindle Fire and Google's Nexus 7 a run for their money – is expected to be announced at a special invitation-only event on October 23, just three days before Microsoft's new Surface tablet goes on the market.

Gadgets such as the iPad Mini could foster a more widespread take-up of tablets, which could have a major impact on the world of content marketing.

Tablets play a crucial role in how people from all walks of life create, access and share content among themselves, according to an eye-opening study published by Gartner back in July.

Research carried out by the organisation back at the end of 2011 and published earlier this year involved tracking the habits of tablet users in the United States, Australia and the United Kingdom over a seven-day period.

According to Carolina Milanesi, research vice-president at Gartner, the findings revealed that while we're not quite ready to give up our PCs cold turkey, tablets are changing the way we carry out a number of daily personal activities.

For example, 69 per cent of tablet owners use their device to read the news, while 62 per cent use tablets to make connections through their social networks.

"The survey found that more than 50 per cent of media tablet owners prefer to read news, magazines and books on screen, rather than on paper," said Milanesi.

Knowing how your target audience interacts with articles, blog posts and your company website is an essential part of developing an ongoing content strategy, which is why we're keeping a close eye on the latest and greatest developments in the world of tablets.

Are you using tablets to access fresh content on the web?

Posted by Kaitlyn Critchley