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You know, it’s a lot easier when leads come to you than for you to go to leads. That’s just...
Continue ReadingDuncan has hands-on experience developing and rolling out many of our bespoke search-optimised writing products, making him the perfect Castleford blogger. When he’s not writing about SEO, lead gen, and the art of entertaining people and Google simultaneously, he crafts prose for clients in hospitality, construction and building, and the software as a service field. Current clients include SAS, Altus, Epson - and of course the Castleford website.
You know, it’s a lot easier when leads come to you than for you to go to leads. That’s just...
Continue ReadingWhether they include blindfolded escapades, a spoonful of cinnamon, shaking like a harlem or standing still as a mannequin, challenges...
Continue ReadingThe term ‘user persona’ can sound a bit like a nonsense marketing word....
Continue ReadingThe core objectives of any marketing strategy are to raise a business’ profile, improve awareness or reputation amongst an audience,...
Continue ReadingWhen it comes to amplifying your content, too many marketers will throw everything against the wall until something sticks. Years...
Continue ReadingThere are all sorts of different elements that come together as part of an effective content marketing strategy. ...
Continue ReadingContent marketing in the real estate industry is hard, and the fact that property investors barely have time to find...
Continue ReadingTell an old-school marketer about the automation solutions out there and you’ll likely get an earful - one akin to...
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