With a degree from Downing College at Cambridge University and experience as a Marketing Executive in London Cathy comes to the Castleford Blog with a reputation for deep research and high-level subject-matter expertise. Her current writing portfolio covers artificial intelligence, financial services, the property sector and not-for-profits. Clients include Stackchat, Surf Life Saving New South Wales, Fiserv and Investa.
There’s a reason Sprout Social found 80 per cent of marketers use social media to raise brand awareness....Continue Reading
Starting and maintaining an appealing LinkedIn profile would just be one more thing staff have to remember, so why bother?...Continue Reading
There are all sorts of different components that go into an effective digital marketing strategy. From the quality of the...Continue Reading
Should every digital marketing plan involve content marketing? The industry is brimming with alternatives - what makes content so special,...Continue Reading