Buyer Journey

Adam is one of Castleford's founders and remains actively involved in the day-to-day running of the business. He started out as a writer and still contributes regularly to our blog, covering SEO, CRO, social media and digital strategy.

October 24, 2018

6 ways to increase your brand affinity with content marketing

Brand affinity is the stage in the buyer journey when your audience starts to identify with your business. Rather than...

October 3, 2018

What is the impact of content marketing on your sales cycle?

The core objectives of any marketing strategy are to raise a business’ profile, improve awareness or reputation amongst an audience,...

May 30, 2018

Beginner’s guide to content marketing: 18 ways to get started

If you’ve never invested in content marketing the idea of doing so can seem daunting. An avalanche of blogs, videos...

July 6, 2017

Teach, don’t sell: Why educational content marketing matters

There are a lot of advertising and marketing maxims out there, but one of our absolute favourites is the perfectly...

Buyer Journey

Buyer Journey

6 ways to increase your brand affinity with content marketing

Beginner’s guide to content marketing: 18 ways to get started

Teach, don’t sell: Why educational content marketing matters

Why your social media needs a content strategy

The quickest ways to grow your Facebook page

How to use data to define your social media audience

Australia vs. the World: Analysing social media use in 2019

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