With a degree from Downing College at Cambridge University and experience as a Marketing Executive in London Cathy comes to the Castleford Blog with a reputation for deep research and high-level subject-matter expertise. Her current writing portfolio covers artificial intelligence, financial services, the property sector and not-for-profits. Clients include Stackchat, Surf Life Saving New South Wales, Fiserv and Investa.
We get it, the world of marketing is swarming with buzzwords and sometimes it can be tricky to fully define...Continue Reading
Many Australian businesses are just sinking their teeth into the content marketing game. For the first time this year, more...Continue Reading
“No one cares more about the specifics of their content than museum curators, and they hold their content developers and...Continue Reading
Sport. It builds relationships, creates rivalries and showcases the very best of human competition. From the lowest amateur leagues to...Continue Reading
For those unfamiliar with the intricacies, it can be hard to wrap your head around how content marketing works, and...Continue Reading