April 19, 2018
Can you repurpose webinar content?
A webinar is a web-based seminar. It takes a regular meeting room presentation and adds the potential reach and interactivity...
Continue Reading 
Content Marketing Institute
Content Marketing Institute
July 25, 2017
An introduction to content marketing tone and style
Here at Castleford, we have a few key questions that we like to run through every time we start a...
Continue Reading
July 4, 2017
How and why you should get your CEO invested in content marketing
One of the most common facts about content marketing that we keep coming back to on this blog is that...
Continue Reading
May 2, 2017
15 content marketing stats that prove you need to call the experts
How much do you really know about content marketing? For that matter, can you honestly say that you’re across the...
Continue Reading
March 28, 2017
A collection of 20 content marketing and inbound statistics
Content marketing statistics can be really helpful if you're trying to sell the benefits to your colleagues, but also give...
Continue Reading
February 14, 2017
Why not-for-profits (NFPs) need a content strategy
Research shows that not-for-profit organisations seem to have become stagnated with their content marketing efforts in the last few years,...
Continue Reading
November 18, 2016
Friday recap: Highlights from the 2017 CMI Australian content marketing research report
According to data collected by the Content Marketing Institute (CMI), success in content marketing increases with experience.Research performed by CMI...
Continue Reading
August 17, 2016
Thought Leadership: Are you doing it right? Lessons from 3 content marketing thought leaders
Thought leadership examples from three leading figures in the content marketing industry....
Continue Reading
May 1, 2014
Australians are the most confident digital marketers in the world
To put it frankly, Australia lags a little behind when it comes to content marketing, especially when compared to highly...
Continue Reading
April 7, 2014
Video content works best with Millennials
Online videos have become a useful content marketing tool for brands wanting to capture the attention of online consumers -...
Continue Reading