Castleford’s Editor, Greg has a passion for popular science writing and is an occasional contributor to Radio New Zealand, where he writes on sustainability. He works on high subject matter expertise accounts at Castleford, is an occasional contributor to the blog, and writes for the artificial intelligence conversational marketing client Stackchat.
Poker and content marketing have many similarities. They both require a lot of thought, a high level of strategic knowledge,...Continue Reading
Online video will account for upward of 83 per cent of all internet traffic by 2021, with 13 per cent...Continue Reading
One of the most important elements of running a business in the 21st Century is understanding the value of competitive...Continue Reading
Brand affinity is the stage in the buyer journey when your audience starts to identify with your business. Rather than...Continue Reading
Since its launch in 2003, LinkedIn has gone on to become one of the world’s most popular social media websites,...Continue Reading
There are all sorts of different elements that come together as part of an effective content marketing strategy. ...Continue Reading