With a degree from Downing College at Cambridge University and experience as a Marketing Executive in London Cathy comes to the Castleford Blog with a reputation for deep research and high-level subject-matter expertise. Her current writing portfolio covers artificial intelligence, financial services, the property sector and not-for-profits. Clients include Stackchat, Surf Life Saving New South Wales, Fiserv and Investa.
What is ‘Generation X’ in marketing terms? Gen X refers to those born between 1965 and 1980, whose attitudes to...Continue Reading
If you aren’t effectively using email marketing as a channel for your content, you’re missing out.Email marketing, the potential of...Continue Reading
It's a competitive world in outbound sales, regardless of which industry you work in. Whatever you're offering to your prospects,...Continue Reading
Aussie consumers rank user experience that fails to meet their expectations among their top online frustrations, but content marketing can...Continue Reading
Keeping up to date with major world events has become an incredibly important part of content marketing.For instance, if your...Continue Reading