With a degree from Downing College at Cambridge University and experience as a Marketing Executive in London Cathy comes to the Castleford Blog with a reputation for deep research and high-level subject-matter expertise. Her current writing portfolio covers artificial intelligence, financial services, the property sector and not-for-profits. Clients include Stackchat, Surf Life Saving New South Wales, Fiserv and Investa.
When content marketing was first introduced, many marketers had the same gripes:‘It’s just too difficult to quantify!’ ‘There’s no defined...Continue Reading
There are many factors that define whether or not content marketing is “working”. Sometimes these are easy to track, like...Continue Reading
It might seem futile to compete on Facebook against mega advertisers with pockets like the Mariana Trench, but deep pockets...Continue Reading
The Internet is saturated with content. Wordpress users alone publish 91.8 million new posts each month, according to the platform’s...Continue Reading
As much as some of us might deny it, recognition matters. When we put something out into the world, we...Continue Reading