With a degree from Downing College at Cambridge University and experience as a Marketing Executive in London Cathy comes to the Castleford Blog with a reputation for deep research and high-level subject-matter expertise. Her current writing portfolio covers artificial intelligence, financial services, the property sector and not-for-profits. Clients include Stackchat, Surf Life Saving New South Wales, Fiserv and Investa.
Too many articles are just blocks of boring text made to appease search engines. This doesn’t cut it any more....Continue Reading
Nike’s Colin Kaepernick campaign is perhaps 2018’s highest profile example of brand storytelling....Continue Reading
A good content marketing strategy will have measurable goals for users at different stages of the sales funnel. That allows...Continue Reading