Duncan has hands-on experience developing and rolling out many of our bespoke search-optimised writing products, making him the perfect Castleford blogger. When he’s not writing about SEO, lead gen, and the art of entertaining people and Google simultaneously, he crafts prose for clients in hospitality, construction and building, and the software as a service field. Current clients include SAS, Altus, Epson - and of course the Castleford website.
When it comes to amplifying your content, too many marketers will throw everything against the wall until something sticks. Years...Continue Reading
Content marketing in the real estate industry is hard, and the fact that property investors barely have time to find...Continue Reading
What is ‘Generation X’ in marketing terms? Gen X refers to those born between 1965 and 1980, whose attitudes to...Continue Reading
A proper content marketing strategy can target users and drive useful actions at each stage of the sales funnel....Continue Reading
It might seem futile to compete on Facebook against mega advertisers with pockets like the Mariana Trench, but deep pockets...Continue Reading
Few things change as quickly and dramatically as social media.9Remember the exponential rise of Vine, for example, and its equally...Continue Reading