Google Hummingbird Archives | Castleford Media

October 27, 2015

How Google’s RankBrain uses artificial intelligence to handle 15% of search queries

Google has revealed that the RankBrain element of its search algorithm is helping to handle up to 15 per cent...

August 12, 2015

Mobile friendliness tops Google search factors to watch in 2016 [MOZ SURVEY]

The MOZ Search Engine Ranking Correlation Study and Expert Survey 2015 suggests bigger role for mobile friendliness and smaller role...

June 9, 2015

3 recent Google changes content marketers need to know about

Google is so dominant in our search market that content marketers need to keep a close eye on any algorithm...

May 12, 2015

Study: 27 per cent of web searches are questions [VIDEO]

Many brands altered their content marketing strategy around search queries, but only 27 per cent of searchers type questions, a...

March 11, 2015

Google’s Knowledge Based Trust rewards accurate, fact-based content

Time to check your facts. Google reveals details of research that could lead to the accuracy of factual information -...

March 10, 2015

When asking questions leads to fewer conversions

Content marketers creating the type of content that really gets the blood pumping might want to avoid asking questions in...

December 16, 2014

Google users want more content about Jesus

Google's review of 2014 reveals what Aussies have been searching for this year. Jesus, the World Cup and Malaysian Airlines...

October 9, 2014

Google finds a new way to show off news content

When Google rolled out its Hummingbird algorithm last year, it started incorporating a wider range of results into search, such...

September 30, 2014

Panda algorithm rewards sites that made changes since last update

Don't you just hate it when you spend hours and hours trying to make your website perfect, then a gigantic...

June 26, 2014

Can you compete with Google?

Although search engine marketing can be rather complex, up until now the theory behind it has been relatively simple: Brands...

Google Hummingbird

Google Hummingbird

How Google’s RankBrain uses artificial intelligence to handle 15% of search queries

Mobile friendliness tops Google search factors to watch in 2016 [MOZ SURVEY]

3 recent Google changes content marketers need to know about

Study: 27 per cent of web searches are questions [VIDEO]

Google’s Knowledge Based Trust rewards accurate, fact-based content

When asking questions leads to fewer conversions

Google finds a new way to show off news content

Panda algorithm rewards sites that made changes since last update

Can you compete with Google?

5 awesome writing hacks for better marketing copy

Display vs native advertising (vs. content syndication): What’s the difference?

Marketing fundamentals 101

What is PPC Management? A marketer’s guide

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