Castleford’s Editor, Greg has a passion for popular science writing and is an occasional contributor to Radio New Zealand, where he writes on sustainability. He works on high subject matter expertise accounts at Castleford, is an occasional contributor to the blog, and writes for the artificial intelligence conversational marketing client Stackchat.
The use of voice enabled assistants for internet search has risen exponentially over the last two years, and shows little...Continue Reading
So you’re thinking of running some Google Ads and just discovered there are two different kinds: search ads and display....Continue Reading
Too many articles are just blocks of boring text made to appease search engines. This doesn’t cut it any more....Continue Reading
When a small business invests time and money in a marketing strategy it had better work. Every business is looking...Continue Reading
With chat bots and messaging apps on the rise, marketers might assume the phone call is dead.This is simply not...Continue Reading
It’s coveted. It drives traffic. And you could win it.Yes, Google’s featured snippet – also known as position zero – is...Continue Reading
Dear Ed,I’m about to throw my computer out the window, but I thought maybe I’d write to you first. Google...Continue Reading