Kate Davidson

Kate Davidson

How Google judges quality content

Panda 4.0 has everyone talking about quality content but how does Google assess quality? In this bumper blog post, our Commercial Director Kate Davidson gives her take on the quality signals Google is using to judge your content and explains how you can benefit from Google’s ongoing quality drive.

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SURVEY: AU and NZ decision makers back content marketing

Our Content Marketing Survey May 2014 revealed that Australia and New Zealand’s decision makers are ready to throw their support behind content marketing. The majority of c-level executives are feeling either “positive” or “very positive” about digital marketing hot topic.

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Why guest blogging is down but not out

Google’s Matt Cutts has called time on guest blogging as an SEO tactic, blaming spammers for wrecking guest posts as a reliable ranking signal. So, should you drop guest blogging from your content marketing strategy?

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INFOGRAPHIC: 10 steps to content marketing awesomeness

As any lover of 19th century agriculture will know, content marketing is nothing new. But as interest in how content can drive marketing campaigns grows in this part of the world, you might be wondering where to start. So, here are 10 ideas (some obvious, some less so) that you might like to experiment with.

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INFOGRAPHIC: How to protect your site from Google Penguin

More than a year since it first appeared on the search radar, Google’s Penguin update is still on the prowl. If your site has been hit by Penguin or you’re worried that it might in the future, here are some things you need to know about Google’s second most-talked-about algorithm update.

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4 old black hat SEO tricks to avoid

Black hat SEO refers to all those dodgy tactics you can employ to get better search rankings. As Google’s algorithm gets more and more sophisticated, it’s becoming harder to game the system. Here are 4 old black hat tricks that are best avoided.

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Guest blogging after Penguin and Panda

Guest blogging can be a great way to establish yourself as a thought leader and it can also earn you valuable links from quality websites. But do it badly and it can cause more harm than good. Here are some tips for getting guest blogging right after Google’s Panda and Penguin updates.

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