August 31, 2017
The importance of a documented (and evolving) content strategy
If your organisation is doing content marketing, you’re in good company. According to the Content Marketing Institute, 82 per cent...
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Landing Pages
Landing Pages
August 25, 2017
Friday Recap: New Google tool addresses mobile landing pages, Facebook eliminates ad formats and LinkedIn adds new features
This week has seen some major changes across both Facebook and LinkedIn - both targeted at making things easier and...
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April 21, 2017
Friday recap: New home page for Google Analytics, advanced Facebook insights announced and the 2016 webspam report
This week has been fairly quiet as far as content marketing news is concerned. The news that came out this...
Continue Reading January 10, 2017
SEO vs PPC Landing Pages – what do they do and why do you need both of them?
Landing pages defined At the basic level, a landing page is a page that your visitors arrive at or “land” on....
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January 5, 2017
11 reasons why your bounce rate is so high, and what you can do about it
If you’ve noticed your bounce rate in Google Analytics creeping higher and higher, it’s time to work out what could...
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September 12, 2016
Call to action buttons: Are yours achieving their purpose?
CTAs are the reason you go to all that effort to get people on to your blog and landing pages....
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May 20, 2014
Is your website getting you down?
Content marketing is a great way to draw attention to your brand. Not only does engaging content bring in more...
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November 12, 2013
What newspapers can teach you about content marketing
Newspapers are having a tough time dealing with the internet, but when it comes to creating user-friendly and search-friendly landing...
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September 23, 2013
Why your AdWords campaign needs better content
At first glance, Google AdWords and content marketing would appear to be fighting over the same budget and often that...
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August 11, 2013
How to create clickable calls-to-action
Whatever your website is for, well-placed calls-to-action will help you learn more about your audience and encourage them to engage...
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