Link Building

Link Building

What Google wants: SEO tips from sites that rank

Keeping up with Google’s ever-changing search algorithm can be a real challenge. In this post, Alistair Rathbone, one of our Google-certified content strategists, offers some key takeaways from a benchmark report by SearchMetrics on the ranking signals shared by top sites.

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What you can learn from black hat SEO

Trent Paul, one of our in-house content strategists and general SEO guru, takes a look at common black hat SEO tactics and explains how developing a good understanding of these underhand methods can improve your legitimate white hat search and web strategy.

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Why guest blogging is down but not out

Google’s Matt Cutts has called time on guest blogging as an SEO tactic, blaming spammers for wrecking guest posts as a reliable ranking signal. So, should you drop guest blogging from your content marketing strategy?

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Google launches Penguin 2.1

Google’s Penguin updates are designed to target websites using spam and, subsequently, reward sites that have fresh and original content with a better ranking.

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