Online Marketing Archives

How can content marketing keep consumers engaged?

July 9, 2014

Over the past decade or so consumer behaviour has changed dramatically, and as a result, it is no longer effective…

Regular testing the best way to improve conversion rates

November 5, 2013

In addition to having a content marketing strategy in place, it is also important to conduct regular testing to improve your website’s conversion rate.

Australian businesses struggling with cross-channel marketing

October 8, 2013

Many Australian businesses have invested deeply in digital marketing, but are struggling to execute a long term content strategy across multiple channels.

All Google searches are now encrypted

October 3, 2013

In an attempt to make browsing more secure, Google has stopped site owners from viewing keyword data, which will affect many businesses content marketing strategy.

Google’s PageRank becoming less reliable

September 10, 2013

As Google’s PageRank is no longer accurate and hasn’t been updated in over six months, other ways to measure a website’s performance need to be considered.