Castleford’s Editor, Greg has a passion for popular science writing and is an occasional contributor to Radio New Zealand, where he writes on sustainability. He works on high subject matter expertise accounts at Castleford, is an occasional contributor to the blog, and writes for the artificial intelligence conversational marketing client Stackchat.
Fun fact! 75 per cent of all businesses that use a marketing automation solution see a positive ROI within the...Continue Reading
You’ve likely heard the adage, “there’s no such thing as bad publicity“ tossed around in one Hollywood film or another....Continue Reading
There are many factors that define whether or not content marketing is “working”. Sometimes these are easy to track, like...Continue Reading