With a degree from Downing College at Cambridge University and experience as a Marketing Executive in London Cathy comes to the Castleford Blog with a reputation for deep research and high-level subject-matter expertise. Her current writing portfolio covers artificial intelligence, financial services, the property sector and not-for-profits. Clients include Stackchat, Surf Life Saving New South Wales, Fiserv and Investa.
Starting and maintaining an appealing LinkedIn profile would just be one more thing staff have to remember, so why bother?...Continue Reading
One of the most important elements of running a business in the 21st Century is understanding the value of competitive...Continue Reading
Brand affinity is the stage in the buyer journey when your audience starts to identify with your business. Rather than...Continue Reading
Nike’s Colin Kaepernick campaign is perhaps 2018’s highest profile example of brand storytelling....Continue Reading
When it comes to amplifying your content, too many marketers will throw everything against the wall until something sticks. Years...Continue Reading