With a degree from Downing College at Cambridge University and experience as a Marketing Executive in London Cathy comes to the Castleford Blog with a reputation for deep research and high-level subject-matter expertise. Her current writing portfolio covers artificial intelligence, financial services, the property sector and not-for-profits. Clients include Stackchat, Surf Life Saving New South Wales, Fiserv and Investa.
Social media promotion has the power to get your brand in front of potentially millions of new people. Facebook alone...Continue Reading
What was the secret to marketing success in 2017? According to 72 per cent of Australian marketers, adjusting or developing...Continue Reading
If you’re not enhancing content with images and graphics, you’re behind the times.The problem is, creating imagery costs money: even...Continue Reading
Creating the amount of content required to register as more than a blip on a search engine’s radar can be...Continue Reading
If you’ve noticed your bounce rate in Google Analytics creeping higher and higher, it’s time to work out what could...Continue Reading
Content marketing and the travel and hospitality industries go together like cheese and vegemite. No - just me? Fine, they...Continue Reading
You’ve seen the red flags, you know something’s wrong, but you can’t quite put your finger on it. Why aren’t...Continue Reading