With a degree from Downing College at Cambridge University and experience as a Marketing Executive in London Cathy comes to the Castleford Blog with a reputation for deep research and high-level subject-matter expertise. Her current writing portfolio covers artificial intelligence, financial services, the property sector and not-for-profits. Clients include Stackchat, Surf Life Saving New South Wales, Fiserv and Investa.
One of the most important elements of running a business in the 21st Century is understanding the value of competitive...Continue Reading
Since its launch in 2003, LinkedIn has gone on to become one of the world’s most popular social media websites,...Continue Reading
Fun fact! 75 per cent of all businesses that use a marketing automation solution see a positive ROI within the...Continue Reading
Every bit of content marketing will incur a cost. The cost may be hiring an agency, hiring content creators or...Continue Reading
Fuelled by the internet, globalisation of businesses is becoming more prominent. People can now purchase products from around the world,...Continue Reading
You’ve likely heard the adage, “there’s no such thing as bad publicity“ tossed around in one Hollywood film or another....Continue Reading