Content Marketing Blog

Tech buzzwords continue to gain recognition in Oxford English Dictionary

While we may be used to using words such as 'tweet' and 'Googling' in everyday conversation, these references to technology – particularly social media – are becoming increasingly recognised by official channels.

Notable tech buzzwords included on the shortlist for this year's Oxford English Dictionary Word of the Year cited the internet as the source for their creation.

Submissions for 2011 included online fundraising terms 'clicktivism' – the use of social media and other online methods to promote a cause – and 'crowdfunding', which is the practice of funding a project or venture by raising many small amounts of money from a large number of people, typically via the Internet.

Gamification – or the application of concepts and techniques from games to other areas of activity such as an online marketing technique – also made the shortlist.

Another notable reference was to the Occupy movement, which made two contributions to the potential Word of the Year – 'occupy' and 'the 99 per cent'.

The Occupy initiative – which gained popularity through social media platforms, particularly Twitter – was defined as "the name given to an international movement protesting against
perceived economic injustice by occupying buildings or public places and staying there for an extended period of time".

2011 has been a big year for the recognition of tech vernacular – 'retweet' and 'sexting' were added to the dictionary in August, while earlier this year the dictionary also acknowledged texting terms 'LOL', '<3' and 'OMG'.

The annual event sees lexicographers at Oxford University Press track how the vocabulary of the English language changes from year to year.

"Every year, a 'Word of the Year' is debated and chosen, with the selection made to reflect the ethos of the year and its lasting potential as a word of cultural significance," according to an official statement.