Content Marketing Blog

The endless possibilities of Google’s Knowledge Graph

Since Google is by far the undisputed champion of search in Australasia, businesses conducting content marketing are practically reliant on the site to reach online consumers.

Therefore, knowing how Google works and keeping up with its latest changes is critical for businesses wanting to reach their target audience.

As many of you probably already know, when Google launched its Hummingbird algorithm late last year, it ushered in a new era of search.

It now focuses on providing the quick, accurate information consumers are looking for.

One of the ways Google achieved this was by introducing the Knowledge Graph feature.

Here, Google answers questions that are deemed common knowledge. For example, if you were to type in “Who is the Prime Minister of Australia?”, Google will show the answer at the top of the page – revealing Tony Abbott and all his glory.

The Knowledge Graph has recently been added to Google Maps.

This new feature is called Quick Facts, and shows key information about specific locations.

If you were to click on the Sydney Opera House, for example, the Quick Facts feature would appear to the left, with key information such as the construction date and its architectural style.

Google has also recently incorporated highlights of widely-watched sports games into the Knowledge Graph.

Google does this by getting sports highlights from trusted channels on YouTube. For instance, if you type in a recent NBA game, it will take a clip from the NBA’s YouTube channel.

These features could soon become incredibly beneficial for local businesses, so it is essential to make sure your website displays all the relevant information about your business, such as phone numbers and addresses.

Posted by Dylan Brown