Content Marketing Blog

Kardashian wedding leads to search spike

Searches for Kim Kardashian are nearly eight times higher than those for her siblings after her surprise wedding was announced earlier this year.

According to a Yahoo! Search report, people have been wanting to know more about the celebrity than ever before, with increases in search queries for the reality TV stars name rising 681 per cent in the last month.

The search engine company reports that 90 per cent of the queries for "Kardashian Wedding" have been from female users aged between 25 and 44.

While the matrimonial event has been mainly of interest to women performing online searches, men have made up the bulk of "Kim Kardashian" queries to find out more about the star's personal life – 61 per cent in July.

Other facts released by Yahoo! are the types of questions generated by users seeking more information about the celebrity family.

Ranging from issues of height and weight through to eye color, browsers have become interested in the base statistics of the star and her sisters, Khloe and Kourtney.

The apparent success of the family also gains a fair amount of attention, with the question: "Why are the Kardashians famous?" features quite prominently on the list.

Personal details on the star's half sister Kendall Kenner also received a massive boost in July, with her name receiving a 1308 per cent increase on previous volumes after a tweet from Justin Bieber and an appearance on the broadcast of the US Teen Choice Awards.

There is a certain level of value to be gained from this kind of information, from a business point of view, as well as a social one.

Online enterprises like to know what search topics are trending – and who is doing the searching – so they can better target the content of their company blogs and custom news content.