Content Marketing Blog

There’s no hiding on Facebook

Changes are underway over at the Facebook headquarters, and they may displease any voyeurs out there who enjoy browsing other people's profiles, pages and photos behind the safety of their own computer.

Last week (July 11), the social media giant announced that you will now be able to see a list of the people that have viewed posts and updates in Facebook Groups.

This means that there's no hiding if you have read a post – once you have done so, it will be there for all to see, making it difficult to deny having received an update.

This new setting is similar to a recent change Facebook made to chat, where the word "seen" appears in your chat box if the other person has viewed your message.

Both of these changes make it harder and harder to browse Facebook anonymously.

While this may not appeal to those who prefer to observe the actions of others unnoticed, the change may be a good thing for security purposes and could even help organisations with their social media strategy.

By tracking who views what, Facebook can in effect monitor the sort of behaviour that goes on and people can see who is reading their posts.

This could help organisations understand exactly how many people are reading their updates, which could in turn go a long way to helping them create more effective and engaging Facebook campaigns.

In terms of security, Facebook is also monitoring private chats for any criminal or suspect activity.

The company’s chief security officer Joe Sullivan told Reuters (July 12) that he doesn't want people to be alarmed about these processes, emphasising that the system is in place to catch out those who are doing wrong.

"We've never wanted to set up an environment where we have employees looking at private communications, so it's really important that we use technology that has a very low false-positive rate," he explained.

Posted by Jess O'Connor