This week in content marketing: July 5
From the first sitting US leader to step foot in North Korea, to 15-year old Cori Gauff becoming the youngest tennis player to qualify for Wimbledon’s main draw, the last week has produced some stand-out media moments.
And it’s no different in the world of content and digital marketing.
Here’s what you might have missed.
Twitter puts filter on pesky politicians
Once again, Trump’s Twitter antics have made news headlines – and this time, for reasons that may benefit users like you. In the past, high profile political figures have used the popular social media site to vent and voice concerns; Tweets that have often sparked outrage among users.
Although Twitter was aware of the controversial theme of such tweets, at times, posts were allowed to remain if the site felt it was in the public’s interest to know what was being said.
In recent days however, Twitter announced it is implementing a new notice which will alter how controversial tweets from government officials/politicians are shown on a feed. Instead of displaying the tweet outright, a notice will appear, stating:
“The Twitter rules about abusive behaviour apply to this Tweet. However, Twitter has determined that it may be in the public’s interest for the Tweet to remain available.”
After, users have the chance to view the post, or scroll down without seeing the content.
Unlock the next level of search inventory with Google
On July 2, 2019, Google announced how it hopes to increase the ad inventory available to app advertisers. From now, app ads will start to appear on more iOS mobile web browser searches. This means that campaign reports will now include in-app conversion data – information that wasn’t available before. This aims to make it easier for app advertisers to reach more people who may be looking for what their app has to offer, and can help improve overall campaign and strategy performance.
Best part? App advertisers don’t have to do anything in order to access to this new ad inventory. Instead, app campaigns will automatically receive the updated model in the ‘Conversions’ column of their Google Ads reporting.
Are you up for the challenge?
It’s never too long before the next viral craze crops up and takes social media by storm This week, the ‘bottle cap challenge’ has done just that.
Believed to have started in Kazakhstan, the task involves an individual attempting to perform a rotating kick to the top of the bottle, twisting the cap off in the process.
Along with performing the task, participants have also been posting the hashtag #bottlecapchallenge on their Instagram profiles. As such, the challenge has caught the attention of celebrities who have also given their best shot at this Jackie Chan-esque move. From Jason Statham to Ellie Goulding, Connor McGregor to John Mayer, the world has gone barmy for the bottlecap.
This domino effect is a great example of user-generated content (UGC); a social media marketing tactic that can be quite tricky to pull off. The great thing about UGC is that it builds credibility around your product or service as well as increasing brand awareness.
So, are you up for the #bottlecapchallenge?