Content Marketing Blog

Three reasons why video is a good move for your content strategy

If you think your content marketing strategy is well-due for a shake up, why not consider adding videos into the mix?

Video holds a host of benefits for your content strategy, with YouTube vice president and global head of content Robert Kyncl stating in a blog post that it plays a powerful role in bringing people closer together – especially when it connects people in real time.

Fostering engagement isn’t the only advantage of videos, with this feature also able to drive search engine optimisation (SEO), encourage sharing, and showcase your products and services!

Here’s a quick breakdown of why you should employ video in your company’s social media marketing plans.

Drive traffic to your website

Videos can quite simply bring more visitors to your website. Business Buzz says that because there are less videos on the web than pages of content, you’re much more likely to rank well with a video that has relevant keywords in the title, than you would for a basic page on your website.

Forrester found that with keywords on which Google offers video results, any given video in the index has “50 times better chance” of appearing on the first page of results than any given text page in the index.

Show off what you have to offer

Sometimes words simply can’t convey how great something is compared to an image, most particularly a moving one!

Videos allow your audience to see your products, services and other offerings in action, which can be a much more enticing alternative to a lengthy article or blog post.

You can make your products and services much more enticing and desirable for your customers, which may also increase the shareability of your video, with people wanting to let their friends, family and networks know about what you have to offer.

Foster engagement

Videos can help to capture the attention of your audience, encouraging them to stay on your website just that little bit longer.

“Instead of the need to navigate, scroll and click to access information, the video is a one-stop shop for information,” Yaniv Axen posted on Mashable.

“It takes less energy than the hassle of reading and the user is engaged until he or she is ready to follow an embedded call-to-action.”

Posted by April Revake.