Content Marketing Blog

Three reasons your site needs a blog

At Castleford Media, it's no secret that content is our game – and there are few ways more effective than a blog to spread your company's message far and wide.

Today, I've put together three of the (many!) reasons why a blog can make a big difference to your organisation in terms of industry perception as well as your relationship with your customers.

Share your expertise

A blog is an excellent forum for discussion, debate and spreading knowledge – and the more you share, the more you will be perceived as an expert in your field.

By positioning your site as a resource for information related to your industry, you can stand head and shoulders above your competitors, and – best of all – give people a reason to keep coming back to your site.

Reach out to your audience

A good blog does more than simply inform – it should also be engaging. Encouraging your readers to comment by asking open-ended questions, or using your blog to dispel myths, answer frequently-asked queries or make exciting product announcements will keep them informed and encourage them to participate in the dialogue.

All this interactivity can have a major payoff – by building smart relationships, you can ensure you'll be first in your customers' minds the next time they need to make a purchase.

Fresh content is made for sharing

A blog only represents part of your overall content strategy, but it is particularly important to get right because of its versatility.

For example, you can tweet or post excerpts from your blog to Facebook, or – even better – you can share links to specific posts to encourage people to click through to your site.

You don't need to restrict your blog to written content either – although for SEO purposes, there should be plenty of fresh, uniquely-written copy in every post and you should pay particular attention to page titles and tagging. Videos, infographics, interactive polls and even guest posts can all add value to the user experience and keep your audience coming back for more.

Posted by Kaitlyn Critchley