Content Marketing Blog

Three tools to enhance your Twitter campaigns

Twitter can serve to be a gold mine for attracting followers to your website and other social media pages – it’s just a matter of making the most of your social media strategy and the tools at hand.

The microblogging service is buzzing with activity, with around 200 million active users that send, on average, 400 million tweets every day!

Twitter campaigns can be key to achieving consumer engagement and pushing sales online, so we’ve come up with three tips to help you make the most of your social media marketing activities.

Embedded timelines: Real-time content for your website

It’s not a good look when the last activity on your company website was from a few weeks ago.

Social media is all about engaging on a regular basis, and you can bring a “real-time feel” to your company blog or website with Twitter’s embedded timelines.

These publish your tweets right there on your website, allowing visitors to follow you on Twitter and engage with your tweets without having to leave your homepage.

Boost your tweet appeal

Twitter Cards are fantastic for companies to use in their campaigns, because they let you attach media experiences to a tweet.

These can enhance the look of your tweets, with seven types of cards available that can enable you to better display a product, give a summary of an article, present a larger picture on the timeline and showcase a gallery of images.

Share my tweet!

The tweet button is one of the easiest ways that you can get the word out to more people.

Simply make surethis small widget accompanies your blog posts so that readers can share your content with their own networks. It’s all about extending your reach and influence!

Posted by April Revake.